Flipkart
Product Designer 2 · Apr 2022 — Feb 2024
Payments, personalization, and 50+ experiments at scale.
Flipkart is one of India’s largest shopping platforms. I worked on payments and growth, two areas where every design change shows up directly in the numbers.
Key contributions
Payments redesign
Improved payment reliability across UPI, cards, wallets, and cash on delivery at millions-of-transactions scale.
Personalized shopping
Built personalized experiences from browsing and purchase signals to help shoppers find relevant products faster.
50+ experiments
Designed more than 50 experiments to identify which ideas helped shoppers complete a purchase.
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