Case studies

Payments page revamp

01Introduction

Case study 1

Payments page revamp

Improving prepaid adoption through redesigned payment cards, offers, and EMI experiences.
Team2 Designers
3 PMs
1 Researcher
15+ Engineers
Duration3 months
Scope
Offers
EMI
Card
Add
The redesigned payments step on a phone: total amount of ₹10,000, a “Save up to ₹1,000 more” offers banner, and PhonePe UPI selected with a ₹100 discount applied.
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Slide 1 of 42: Payments page revamp

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Payments page revamp

Agenda

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  1. Introduction

    2 slides

  2. Context

    2 slides

  3. Problem

    7 slides

  4. Opportunity

    5 slides

  5. Offers discovery

    10 slides

  6. EMI selection

    6 slides

  7. Card flow

    6 slides

  8. Solution

    2 slides

  9. Metrics

    2 slides