Zepto
Senior Product Designer · Feb 2024 — Sep 2024
10-minute grocery delivery and a brand-new ads platform.
Zepto delivers groceries in 10 minutes. I worked on two things: making the ordering experience smoother and faster, and building an ads platform from scratch so brands could advertise on Zepto.
Key contributions
Ordering experience
Redesigned search, cart, and checkout to make a time-sensitive ordering experience faster and easier to complete.
Zepto Ads, built from scratch
Built the ads platform from scratch so brands could create, budget, and measure campaigns independently.
Running experiments
Worked with the growth and product teams to test ideas that helped more advertisers discover and use the platform.
Want to know more about my work here? Drop me an email