Freshworks
Product Designer · Dec 2019 — Mar 2022
Marketing tools that helped businesses find and convert customers.
My first enterprise SaaS role. I worked on Freshmarketer, a tool that helps marketers capture leads, run campaigns, and track results.
Key contributions
Lead capture and landing pages
Enabled marketers to build, publish, and measure campaign pages without a developer.
Shopify integration
Designed the Shopify connection so businesses could manage customer data from one place.
Onboarding
Reduced the steps new users needed to reach their first useful outcome.
Beyond the role
Design systems
- Owned and maintained the Freshmarketer design library.
Want to know more about my work here? Drop me an email