Increasing Search Adoption on Flipkart

01Introduction

Case study 2 - Growth design

Increasing Search Adoption on Flipkart

How a growth experiment challenged our assumptions about search behavior

Team1 Growth designer (Me)
1 Product manager
3 Engineers

Duration2 weeks

The Flipkart homepage on a phone, with a compact Search button floating above the bottom navigation bar.

Rotate your phone for a larger view